The millions of dollars spent on marketing the Sunshine State is paying off.
The Florida Restaurant and Lodging Association recently released an annual report that the state received revenue per available room of $79.34, high above the national average of $68.59. Florida tourism revenue is up 8.3 percent from 2012 to 2013 compared to 5.4 percent for the rest of the U.S.
Florida has consistently led the nation when it comes to comparing hotel occupancy rates, average daily room rates, and revenue per available room, which is calculated by room revenue divided by rooms available. The data compares hotel occupancy rates from 2010-2013 with the national average, which has consistently shown Florida in the lead.