Heat are building strong national fan base

Posted on Thursday, June 12th, 2014 at 5:07pm.

The Miami Heat have built a national fan base over the past few years, and along with the Lakers, are now "the closest things that the NBA has to the Yankees and the Red Sox" according to an analysis done from Facebook data by the New York Times.

Heat fans outnumber Spurs fans everywhere in the country outside of Texas, despite the Spurs success over the last couple of years.

Here is a map showing the number of head-to-head Facebook "likes" for each team:


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